(Left) One of Ayo's old logos, (Right) New Logo.
Ayo Logo Redesign (2022)
Medium: Illustrator
When asked on his application for joining the leadership at Ayo what he would change about the organization, Noah's response was simply, "The logo."
The previous logo had a few variations and needed attention. Several variations and ideas were explored during the creative process (most pictured below), some as refinements of the existing logo and others as creative explorations. Ultimately the decision was put up to a vote that all members of the organization could weigh in on. For the vote, only the last four variations pictured were given as options. The first of the four won the vote, with a little over half of the votes, in February 2022.
(Above) Various iterations and options for Ayo's new logo. The last four options were selected for the vote, with one of the old variations of the previous logo as a fifth option.